As a cultural institution, the Canadian Broadcasting Corporation (CBC) is meant to connect Canadian citizens from coast-to-coast in ways that would otherwise be impossible. With regards to the collective memory of Canadians, it is thus imperative to address the media narrative that has undoubtedly assisted in the construction of a 'national psyche' in Canada. Following interpretive logics of inquiry, this intrinsic case study will explore the creation of a national sports culture in Canada, and how it has manifested through the CBC's broadcast television operation. In particular, the primary objective is to analyze the position of the CBC in the cultural production of hockey in Canada. By exploring the CBC's television program Hockey Night in Canada this paper strives to better understand how hockey has emerged as a social phenomenon, and how identity-building organizations such as the national broadcaster· have institutionalized hockey lore and tradition in Canadian culture. Through Canada's obsession with the sport of hockey it may be possible to better understand the dynamics at play in the nation's cultural, socio-political and economic realms.