This paper outlines seven actions recommended for businesses considering the establishment of an intranet or Internet presence. It places emphasis on understanding business communication needs, and indicates how they can be met with a variety of electronic communication technologies.
Middleton, C. A. (1997). “New Communication Technologies: Understanding How Intranets and the Internet Can Be Used By Organizations.” In J. N. D. Gupta (Ed.), Proceedings of the Third Americas Conference on Information Systems, (pp. 188-190). Indianapolis, IN: Association for Information Systems.