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Title
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Dior and digital storytelling: on the marketing of luxury brand narratives
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Date
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2016
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Author(s)
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Ryerson University (Degree granting institution), Raymond, Emily (Author)
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Subject(s)
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Digital storytelling, Word-of-mouth advertising, Branding (Marketing), Luxuries, Internet marketing, Brand name products, Fashion merchandising, Christian Dior, Inc
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Program
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Fashion
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Degree
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Master of Arts