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Title: Senior leaders' use of web 2.0 and social media in the Ontario Public Service
Date: 2011
Author(s): Bermonte, Anne (Author), Johns, Carolyn (Thesis advisor), Ryerson University (Degree grantor)
Subject(s): Web 2.0, Social media
Program: Public Policy and Administration
Degree: Master of Arts (MA)

Title: Corporate crises in the digital world: what went wrong with Chipotle?
Date: 2016
Author(s): Ryerson University (Degree granting institution), McGuinty, Stephanie (Author)
Subject(s): Communication in crisis management, Crisis management, Social media -- Influence, Social media -- Public opinion, Social media
Program: Digital Media
Degree: Master of Digital Media

Title: You're hired: examining acceptance of social media screening of job applicants
Date: 2017
Author(s): Gruzd, Anatoliy (Author), Jacobson, Jenna (Author), Dubois, Elizabeth (Author)
Subject(s): Social media, Online social networks, Employee screening, Employees -- Recruiting, Employee selection, Applications for positions, Personnel management -- Computer network resources, Privacy, Right of

Title: Creating conversation: how Bell Let's Talk produces engaging mental health content on Twitter
Date: 2017
Author(s): Ryerson University (Degree granting institution), Rubin, Bethany (Author)
Subject(s): Social marketing -- Case studies, Social marketing, Stigma (Social psychology), Mental illness -- Social aspects, Social media, Online social networks -- Social aspects, Twitter, Mental illness -- Social aspects -- Case studies
Program: Professional Communication
Degree: Master of Professional Communication

Title: Examining sentiments and popularity of pro- and anti-vaccination videos on YouTube
Date: 2017
Author(s): Song, Melodie Yun-Ju (Author), Gruzd, Anatoliy (Author)
Subject(s): Anti-vaccination movement, Vaccination, Vaccines, Vaccination of children, Communication in public health, Social media in medicine, Social media, Recommender systems (Information filtering), Computational linguistics—Network analysis, Internet videos
DOI: 10.1145/3097286.3097303

Title: A Little Birdie Told Me: Journalistic and Individualistic Twitter Use of Local Television News Reporters
Date: 2014
Author(s): Ryerson University (Degree granting institution), Baker, Laura (Author)
Subject(s): Social media, Twitter (Firm), Media literacy, Mass media policy, Journalism -- Social aspects, Journalism -- Political aspects
Program: Professional Communication
Degree: Master of Professional Communication

Title: #JustDoIt: Brand-to-Consumer Interaction via Twitter
Date: 2014
Author(s): Ryerson University (Degree granting institution), Au Duong, Jackie Xuan (Author)
Subject(s): Marketing -- Social aspects, Branding (Marketing), Social media, Internet marketing -- Social aspects
Program: Professional Communication
Degree: Master of Professional Communication

Title: The Efficacy of Facebook as a Tool in Criminal Investigations
Date: 2013
Author(s): Ryerson University (Degree granting institution), Zajac, Mary (Author)
Subject(s): Criminals -- Canada, Law enforcement, Evidence, Criminal -- Canada, Criminal investigation -- Canada -- Citizen participation, Online social networks -- Canada, Data mining, Social media

Title: SOCIAL LISTENING Integrating Facebook into Business-to-Business (B2B) Communications
Date: 2011
Author(s): Ryerson University (Degree granting institution), Desjardins, Carley (Author), Mason, Jean (Degree supervisor)
Subject(s): Online social networks -- Social aspects, Facebook (Firm), Social media
Program: Professional Communication
Degree: Master of Professional Communication

Title: Journalists’ Use of Social Media to Infer Public Opinion: The citizens’ perspective
Date: 2018
Author(s): Dubois, Elizabeth (Author), Gruzd, Anatoliy (Author), Jacobson, Jenna (Author)
Subject(s): Communication -- Social aspects, Mass media -- Social aspects, Mass media -- Public opinion, Online journalism -- Public opinion, Mass media criticism, Social media
DOI: 10.1177/0894439318791527

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