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Title: Creating conversation: how Bell Let's Talk produces engaging mental health content on Twitter
Date: 2017
Author(s): Ryerson University (Degree granting institution), Rubin, Bethany (Author)
Subject(s): Social marketing -- Case studies, Social marketing, Stigma (Social psychology), Mental illness -- Social aspects, Social media, Online social networks -- Social aspects, Twitter, Mental illness -- Social aspects -- Case studies
Program: Professional Communication
Degree: Master of Professional Communication

Title: A Little Birdie Told Me: Journalistic and Individualistic Twitter Use of Local Television News Reporters
Date: 2014
Author(s): Ryerson University (Degree granting institution), Baker, Laura (Author)
Subject(s): Social media, Twitter (Firm), Media literacy, Mass media policy, Journalism -- Social aspects, Journalism -- Political aspects
Program: Professional Communication
Degree: Master of Professional Communication

Title: #JustDoIt: Brand-to-Consumer Interaction via Twitter
Date: 2014
Author(s): Ryerson University (Degree granting institution), Au Duong, Jackie Xuan (Author)
Subject(s): Marketing -- Social aspects, Branding (Marketing), Social media, Internet marketing -- Social aspects
Program: Professional Communication
Degree: Master of Professional Communication

Title: SOCIAL LISTENING Integrating Facebook into Business-to-Business (B2B) Communications
Date: 2011
Author(s): Ryerson University (Degree granting institution), Desjardins, Carley (Author), Mason, Jean (Degree supervisor)
Subject(s): Online social networks -- Social aspects, Facebook (Firm), Social media
Program: Professional Communication
Degree: Master of Professional Communication

Title: Social capital in online hashtag communities: analyzing #RubyPH
Date: 2015
Author(s): Ryerson University (Degree granting institution), Lazarevic, Jelena (Author)
Subject(s): Natural disasters, Infrastructure (Economics), Social media, Digital communications, Online social networks, Twitter
Program: Professional Communication
Degree: Master of Professional Communication

Title: Volkswagen’s crisis communication: Twitter use during #dieselgate
Date: 2016
Author(s): Ryerson University (Degree granting institution), Lim, Josephine (Author)
Subject(s): Internet in public relations -- Case studies, Twitter, Communication in crisis management -- Case studies, Communication in organizations, Branding (Marketing), Social media
Program: Professional Communication
Degree: Master of Professional Communication

Title: What’s in an @reply? A case study of two-way communication in Target Canada’s Twitter @replies
Date: 2013
Author(s): Ryerson University (Degree granting institution), Lee, Annabel (Author)
Subject(s): Twitter, Business communication -- Case studies, Online social networks, Social media, Internet in public relations -- Case studies
Program: Professional Communication
Degree: Master of Professional Communication

Title: #FollowUs: Brand connectivity and marketing techniques that attract millennials on Instagram
Date: 2016
Author(s): Ryerson University (Degree granting institution), Hellas, Avery (Author)
Subject(s): Clothing and dress -- Internet marketing, Instagram (Firm), Branding (Marketing), Generation Y, Social media, Amerian Eagle Outfitters, Abercrombie & Fitch
Program: Professional Communication
Degree: Master of Professional Communication

Title: The corporate blog as a tool for strategic communication
Date: 2012
Author(s): Ryerson University (Degree granting institution), Cassidy, Jason (Author), Levine, Ira (Degree supervisor)
Subject(s): Digital media -- Technological innovations -- Social aspects, Business communication -- Blogs, Business enterprises -- Blogs, Social media, Blogs
Program: Professional Communication
Degree: Master of Professional Communication

Title: Branding Higher Education for Student Recruitment: A Shift From Academia to Career-Focused Education
Date: 2016
Author(s): Ryerson University (Degree granting institution), Sebben, Alexandra (Author)
Subject(s): Education, Higher -- Ontario -- Toronto -- Marketing, College students -- Recruiting -- Ontario -- Toronto, Branding (Marketing) -- Ontario -- Toronto, Education, Higher -- Marketing -- Technological innovations, Universities and colleges -- Ontario -- Toronto -- Marketing, Social media
Program: Professional Communication
Degree: Master of Professional Communication

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