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Title: Social media for social change: Developing social media strategies to influence negative cultural assumptions
Date: 2016
Author(s): Ryerson University (Degree granting institution), Majeed, Zeelaf (Author)
Subject(s): Social media -- Social aspects, Social media -- Political aspects, Social media -- Influence, Social media -- Public opinion
Program: Digital Media
Degree: Master of Digital Media

Title: Corporate crises in the digital world: what went wrong with Chipotle?
Date: 2016
Author(s): Ryerson University (Degree granting institution), McGuinty, Stephanie (Author)
Subject(s): Communication in crisis management, Crisis management, Social media -- Influence, Social media -- Public opinion, Social media
Program: Digital Media
Degree: Master of Digital Media

Title: Introducing instagagement: analyzing the engagement rates of professional tennis players through self-presentation strategies on Instagram
Date: 2017
Author(s): Ryerson University (Degree granting institution), Ring, Kellie (Degree supervisor), Lebel, Katie (Author)
Subject(s): Digital media -- Social aspects, Communication in sports, Sports -- Marketing, Mass media and sports, Sports -- Pyschcological aspects, Social media -- Influence, Social media -- Research, Sex role in mass media, Instagram (Firm), Tennis -- Social aspects
Program: Digital Media
Degree: Master of Digital Media