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Social media marketing: who is watching the watchers?
Title
Social media marketing: who is watching the watchers?
Date
2019
Author(s)
Jacobson, Jenna (Author), Gruzd, Anatoliy (Author), Hernandez-Garcia, Angel (Author)
Subject(s)
Internet marketing, Social media -- Marketing, Social marketing, Customer relations, Internet -- Social aspects, Marketing -- Social aspects
DOI
10.1016/j.jretconser.2019.03.001