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(1 - 9 of 9)

Title: Creating conversation: how Bell Let's Talk produces engaging mental health content on Twitter
Date: 2017
Author(s): Ryerson University (Degree granting institution), Rubin, Bethany (Author)
Subject(s): Social marketing -- Case studies, Social marketing, Stigma (Social psychology), Mental illness -- Social aspects, Social media, Online social networks -- Social aspects, Twitter, Mental illness -- Social aspects -- Case studies
Program: Professional Communication
Degree: Master of Professional Communication

Title: Marketing the Environment: A For-Profit Vs. Nonprofit Approach
Date: 2014
Author(s): Ryerson University (Degree granting institution), Boros, Caitlin (Author), Mudry, Jessica (Degree supervisor)
Subject(s): Product management -- Environmental aspects, Social marketing, Green marketing
Program: Professional Communication
Degree: Master of Professional Communication

Title: Social listening Integrating Facebook into Business-to-Business (B2B) Communications
Date: 2011
Author(s): Ryerson University (Degree granting institution), Desjardins, Carley (Author), Mason, Jean (Degree supervisor)
Subject(s): Social media -- Economic aspects, Business communication -- Technological innovations, Internet marketing, Social marketing, Social media -- Marketing
Program: Professional Communication
Degree: Master of Professional Communication

Title: RELATE-AND-DISCOVERY: exploring the confluence of UX design and electronic word-of-mouth in travel technology
Date: 2017
Author(s): Ryerson University (Degree granting institution), Weir, Peter Albert (Author), Shtern, Jeremy (Degree supervisor), Dubois, Louis- Etienne (Degree supervisor)
Subject(s): Consumers -- Effect of technological innovations on, Consumer behavior -- Research, Consumers' preferences -- Psychological aspects, Social marketing, Consumers -- Travel, Consumers -- Attitudes, Advertising -- Research
Program: Digital Media
Degree: Master of Digital Media

Title: Master of digital media major research paper assessing the engagement of social media marketing: the case study of a tourism Toronto video-based marketing campaign
Date: 2017
Author(s): Ryerson University (Degree granting institution), Stolte, Diane (Author)
Subject(s): Tourism -- Case studies, Internet marketing, Social media -- Marketing, Social marketing, Customer relations, Tourism -- Ontario -- Marketing, Relationship marketing -- Case studies
Program: Digital Media
Degree: Master of Digital Media

Title: The commodification of the cause: The industry of social cause branding doing more harm than good?
Date: 2005
Author(s): Wilson, Leslie (Author), Ryerson University (Degree grantor)
Subject(s): Social marketing, Social responsibility of business, Social action -- Moral and ethical aspects
Program: Communication and Culture
Degree: Master of Arts (MA)

Title: The (un)sustainable game: An exploration of rhetorical strategies and risk communication in sustainable seafood campaigns
Date: 2015
Author(s): Ryerson University (Degree granting institution), Dreger-Smylie, Brigitte (Author), Mudry, Jessica (Degree supervisor)
Subject(s): Ocean Wise, Seafood industry -- Environmental aspects, Seafood -- Environmental aspects, Sustainable fisheries -- Social aspects, Food habits -- Environmental aspects, Social marketing, Seafood Watch
Program: Professional Communication
Degree: Master of Professional Communication

Title: Social media marketing: who is watching the watchers?
Date: 2019
Author(s): Jacobson, Jenna (Author), Gruzd, Anatoliy (Author), Hernandez-Garcia, Angel (Author)
Subject(s): Internet marketing, Social media -- Marketing, Social marketing, Customer relations, Internet -- Social aspects, Marketing -- Social aspects
DOI: 10.1016/j.jretconser.2019.03.001

Title: Effects Of Social Media On E-Commerce: Social Influence & Consumer Behavior Within The Parent Community
Date: 2019
Author(s): Ryerson University (Degree granting institution), Massad, Kelly (Author), Robert Clapperton (Thesis advisor)
Subject(s): Online social networks, Social media -- Marketing, Social marketing, Business enterprises -- Blogs, Consumer behavior
Program: Fashion
Degree: Master of Arts