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Title: Non-profit brand and corporate sponsorship in performing arts organizations
Date: 2008
Author(s): Fene, Leila (Author), Zemans, Joyce (Thesis advisor), Ryerson University (Degree grantor)
Subject(s): Art -- Marketing, Performing arts sponsorship -- Canada, Arts -- Economic aspects -- Canada, Branding (Marketing)
Program: Communication and Culture
Degree: Master of Arts (MA)

Title: Marketing With Emotion, Communicating With Reason: A Comparison of Google's Consumer-Brand Engagement Strategies by Ad Execution Format
Date: 2017
Author(s): Ryerson University (Degree granting institution), To, Vanessa (Author)
Subject(s): Consumers -- Research -- Methodology, Relationship marketing, Branding (Marketing), Customer relations -- Management, Advertising -- Psychological aspects, Motivation research (Marketing), Advertising -- United States, Marketing research -- Methodology
Program: Professional Communication
Degree: Master of Professional Communication

Title: RESSO: a social media network for luxury retail
Date: 2017
Author(s): Ryerson University (Degree granting institution), Arslan, Asma (Author)
Subject(s): Business logistics, Branding (Marketing), Luxuries -- Marketing, Luxury goods industry -- Management, Affluent consumers, Social media -- Marketing, Internet marketing
Program: Digital Media
Degree: Master of Digital Media

Title: #JustDoIt: Brand-to-Consumer Interaction via Twitter
Date: 2014
Author(s): Ryerson University (Degree granting institution), Au Duong, Jackie Xuan (Author)
Subject(s): Marketing -- Social aspects, Branding (Marketing), Social media, Internet marketing -- Social aspects
Program: Professional Communication
Degree: Master of Professional Communication

Title: Luxury fashion advertising: transitioning in the age of digital marketing
Date: 2014
Author(s): Ryerson University (Degree granting institution), Lamoureux, Natasha (Author), Yu, Hong (Thesis advisor)
Subject(s): Consumer behavior, Internet marketing, Branding (Marketing), Fashion merchandising, Brand name products, Clothing trade
Program: Fashion
Degree: Master of Arts

Title: The "ugly" TTC subway map (and how it ruins your mood and movement in the city) : a case study and redesign
Date: 2016
Author(s): Ryerson University (Degree granting institution), Liu, Joanna Sida (Author)
Subject(s): Signs and signboards, Branding (Marketing), Subways -- Ontario -- Toronto, Communication -- Graphic methods, Communication in local transit, Toronto Transit Commission -- Maps, Information visualization
Program: Professional Communication
Degree: Master of Professional Communication

Title: The Visual Semiotics of Fragrance Branding: Exploring Jean Paul Gaultier's "Le Male"
Date: 2013
Author(s): Ryerson University (Degree granting institution), Tran, Brian (Author)
Subject(s): Communication in marketing, Semiotics in advertising, Advertising -- Research, Branding (Marketing), Visual communication -- Philosophy, Perfumes industry -- Advertising, Perfumes -- Advertising, Gay men
Program: Professional Communication
Degree: Master of Professional Communication

Title: Colour court: the communicative value of single-colour trademark
Date: 2014
Author(s): Ryerson University (Degree granting institution), Mendonca, Natasha (Author)
Subject(s): Trademarks -- Law and legislation -- United States, Trademarks -- Law and legislation -- Canada, Trademarks -- Canada, Trademarks -- United States, Color in visual communication, Intellectual property, Branding (Marketing)
Program: Professional Communication
Degree: Master of Professional Communication

Title: Brand tune up: building value for brands through strategic sonic planning
Date: 2016
Author(s): Ryerson University (Degree granting institution), Appleby, Aaron (Author)
Subject(s): Branding (Marketing), Music in advertising, Sound in advertising, Advertising -- Brand name products
Program: Digital Media
Degree: Master of Digital Media

Title: Fashion designers home interiors: extending their brand image and aesthetic through magazine features
Date: 2012
Author(s): Ryerson University (Degree granting institution), Petroff, Lauren (Author)
Subject(s): Fashion designers, Branding (Marketing)
Program: Fashion
Degree: Master of Arts

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