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(1 - 5 of 5)

Title: Why you bought it: how influences to buy sports products from personal network members differ between social media and in-person settings
Date: 2014
Author(s): Ryerson University (Degree granting institution), Guido, Marcus (Author), Boase, Jeffrey (Degree supervisor)
Subject(s): Sports -- Marketing, Internet marketing -- Sports, Consumer behavior
Program: Professional Communication
Degree: Master of Professional Communication

Title: Hurts So Good: an Examination of the Use of Sadness in Not-For-Profit Advertisements
Date: 2016
Author(s): Ryerson University (Degree granting institution), Starowicz, Madeleine (Author)
Subject(s): Loss (Psychology), Nonprofit organizations -- Marketing, Emotions -- Economic aspects, Advertising -- Psychological aspects, Marketing -- Psychological aspects, Consumers -- Psychology, Bereavement -- Psychological aspects, Consumer behavior
Program: Professional Communication
Degree: Master of Professional Communication

Title: KÖP DEN HÄR! How IKEA North York visually communicates persuasive messages to shoppers
Date: 2012
Author(s): Ryerson University (Degree granting institution), Naik, Nima (Author)
Subject(s): Visual communication -- Ontario -- Case studies, Display of merchandise -- Ontario -- Case studies, Merchandising, Consumer behavior
Program: Professional Communication
Degree: Master of Professional Communication

Title: More than just a game: exploring the gamification mechanics and procedural rhetoric of the Air Miles Loyalty Program community
Date: 2015
Author(s): Ryerson University (Degree granting institution), Barcarse, Ian Ray (Author), Zeller, Frauke (Degree supervisor)
Subject(s): Brand loyalty, Customer loyality, Consumer behavior, Emotions -- Sociological aspects, Customer satisfaction, Branding (Marketing)
Program: Professional Communication
Degree: Master of Professional Communication

Title: Brewing up brand loyalty: the rhetorical construction of the Starbucks rewards user interface and how consumer behaviour is influenced through gamification and visual tropes
Date: 2017
Author(s): Ryerson University (Degree granting institution), Collins, Emily (Author), Mudry, Jessica (Degree supervisor)
Subject(s): Consumer behavior, Starbucks Coffee Company, Games -- Psychological aspects, Customer loyalty programs
Program: Professional Communication
Degree: Master of Arts