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Title: Marketing With Emotion, Communicating With Reason: A Comparison of Google's Consumer-Brand Engagement Strategies by Ad Execution Format
Date: 2017
Author(s): Ryerson University (Degree granting institution), To, Vanessa (Author)
Subject(s): Consumers -- Research -- Methodology, Relationship marketing, Branding (Marketing), Customer relations -- Management, Advertising -- Psychological aspects, Motivation research (Marketing), Advertising -- United States, Marketing research -- Methodology
Program: Professional Communication
Degree: Master of Professional Communication

Title: The "ugly" TTC subway map (and how it ruins your mood and movement in the city) : a case study and redesign
Date: 2016
Author(s): Ryerson University (Degree granting institution), Liu, Joanna Sida (Author)
Subject(s): Signs and signboards, Branding (Marketing), Subways -- Ontario -- Toronto, Communication -- Graphic methods, Communication in local transit, Toronto Transit Commission -- Maps, Information visualization
Program: Professional Communication
Degree: Master of Professional Communication

Title: The Visual Semiotics of Fragrance Branding: Exploring Jean Paul Gaultier's "Le Male"
Date: 2013
Author(s): Ryerson University (Degree granting institution), Tran, Brian (Author)
Subject(s): Communication in marketing, Semiotics in advertising, Advertising -- Research, Branding (Marketing), Visual communication -- Philosophy, Perfumes industry -- Advertising, Perfumes -- Advertising, Gay men
Program: Professional Communication
Degree: Master of Professional Communication

Title: Colour court: the communicative value of single-colour trademark
Date: 2014
Author(s): Ryerson University (Degree granting institution), Mendonca, Natasha (Author)
Subject(s): Trademarks -- Law and legislation -- United States, Trademarks -- Law and legislation -- Canada, Trademarks -- Canada, Trademarks -- United States, Color in visual communication, Intellectual property, Branding (Marketing)
Program: Professional Communication
Degree: Master of Professional Communication

Title: “You Go, Girl:” How Facebook and Instagram impacted the post-feminist construction of Electric Forest’s Women’s Program
Date: 2016
Author(s): Ryerson University (Degree granting institution), Krauss, Rebecca (Author)
Subject(s): Facebook (Electronic resource), Social media -- Economic aspects, Internet marketing, Branding (Marketing), Digital communications, Communication in organizations, Online social networks, Social media -- Influence
Program: Professional Communication
Degree: Master of Professional Communication

Title: Sonic branding: a conceptualization of the mass media audience
Date: 2013
Author(s): Ryerson University (Degree granting institution), Falkenstein, Mila (Author), Shiga, John (Degree supervisor)
Subject(s): Advertising -- Brand name products, Branding (Marketing), Sound in advertising, Mass media -- Audiences
Program: Professional Communication
Degree: Master of Professional Communication

Title: More than just a game: exploring the gamification mechanics and procedural rhetoric of the Air Miles Loyalty Program community
Date: 2015
Author(s): Ryerson University (Degree granting institution), Barcarse, Ian Ray (Author), Zeller, Frauke (Degree supervisor)
Subject(s): Brand loyalty, Customer loyality, Consumer behavior, Emotions -- Sociological aspects, Customer satisfaction, Branding (Marketing)
Program: Professional Communication
Degree: Master of Professional Communication

Title: The influence of YouTube: selling luxury cosmetics in the digital age
Date: 2017
Author(s): Ryerson University (Degree granting institution), Chidley, Andrea (Author), Kane, Carolyn (Thesis advisor)
Subject(s): Internet marketing, Branding (Marketing), YouTube (Firm), Cosmetics -- Advertising
Program: Professional Communication
Degree: Master of Arts

Title: Stories From an (Un)lived Past: Applying Narrative Theory, Vicarious Nostalgia and Brand Authenticity to Urban Outfitters' Instagram Advertising Practices
Date: 2015
Author(s): Ryerson University (Degree granting institution), Rizzardo, Cristina (Author)
Subject(s): Brand name products -- United States, Branding (Marketing), Instagram (Firm) -- History, Urban Outfitters, Inc, Fashion merchandising, Advertising -- Brand name products, Nostalgia
Program: Professional Communication
Degree: Master of Professional Communication

Title: A Narrative and Cinematic Analysis of Two Film Trailers: Jurassic Park (1993) and Jurassic World (2015)
Date: 2018
Author(s): Ryerson University (Degree granting institution), Campbell, Emelie (Author), Elmer, Greg (Author), Elmer, Greg (Degree supervisor)
Subject(s): Film trailers, Advertising -- Motion pictures, Branding (Marketing), Technology in motion pictures, Motion pictures -- Marketing, Jurassic Park (Motion picture)
Program: Professional Communication
Degree: Master of Professional Communication