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Title
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Trust Me, You Should Buy This: Cosmetic Marketing and Product Reviews on YouTube
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Date
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2017
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Author(s)
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Ryerson University (Degree granting institution), Spiteri, Jennifer (Author)
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Subject(s)
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YouTube (Electronic resource), Online social networks -- Economic aspects, Internet -- Economic aspects, Beauty, Personal -- Computer network resources, Cosmetics -- Computer network resources, Persuasion (Psychology), Consumption (Economics) -- Moral and ethical aspects
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Program
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Professional Communication
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Degree
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Master of Professional Communication
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Title
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Marketing With Emotion, Communicating With Reason: A Comparison of Google's Consumer-Brand Engagement Strategies by Ad Execution Format
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Date
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2017
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Author(s)
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Ryerson University (Degree granting institution), To, Vanessa (Author)
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Subject(s)
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Consumers -- Research -- Methodology, Relationship marketing, Branding (Marketing), Customer relations -- Management, Advertising -- Psychological aspects, Motivation research (Marketing), Advertising -- United States, Marketing research -- Methodology
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Program
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Professional Communication
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Degree
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Master of Professional Communication