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(1 - 4 of 4)

Title: Luxury fashion advertising: transitioning in the age of digital marketing
Date: 2014
Author(s): Ryerson University (Degree granting institution), Lamoureux, Natasha (Author), Yu, Hong (Thesis advisor)
Subject(s): Consumer behavior, Internet marketing, Branding (Marketing), Fashion merchandising, Brand name products, Clothing trade
Program: Fashion
Degree: Master of Arts

Title: On the Fragmentation of Canadian Fashion: Marketing in a Global Economy
Date: 2012
Author(s): Beckett, Regan (Author), Medaglia, Joseph (Thesis advisor), Ryerson University (Degree granting institution)
Subject(s): National characteristics, Canadian, Regionalism -- Canada, Internet marketing, Globalization -- Canada, Clothing trade -- Canada -- Interviews, Fashion merchandising -- Canada
Program: Fashion

Title: The impact of social media: how Instagram & Snapchat are revolutionizing the fashion industry
Date: 2017
Author(s): Ryerson University (Degree granting institution), Arabi, Deniz (Author), Matthews David, Alison (Degree supervisor)
Subject(s): Online social networks -- Economic aspects, Instagram (Firm), Snapchat (Firm), Clothing and dress -- Marketing, Internet marketing
Program: Fashion
Degree: Master of Arts

Title: Dior and digital storytelling: on the marketing of luxury brand narratives
Date: 2016
Author(s): Ryerson University (Degree granting institution), Raymond, Emily (Author)
Subject(s): Digital storytelling, Word-of-mouth advertising, Branding (Marketing), Luxuries, Internet marketing, Brand name products, Fashion merchandising, Christian Dior, Inc
Program: Fashion
Degree: Master of Arts