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Title: Socializing Your WebPAC
Date: 2008
Author(s): McCarthy, Graham (Author), Wilson, Sally (Author)
Subject(s): Academic libraries, Social media

Title: Is your library website enough?
Date: 2008
Author(s): Banerjee, Sonny (Author), McCarthy, Graham (Author), Wilson, Sally (Author)
Subject(s): Social media

Title: Senior leaders' use of web 2.0 and social media in the Ontario Public Service
Date: 2011
Author(s): Bermonte, Anne (Author), Johns, Carolyn (Thesis advisor), Ryerson University (Degree grantor)
Subject(s): Web 2.0, Social media
Program: Public Policy and Administration
Degree: Master of Arts (MA)

Title: SOCIAL LISTENING Integrating Facebook into Business-to-Business (B2B) Communications
Date: 2011
Author(s): Ryerson University (Degree granting institution), Desjardins, Carley (Author), Mason, Jean (Degree supervisor)
Subject(s): Online social networks -- Social aspects, Facebook (Firm), Social media
Program: Professional Communication
Degree: Master of Professional Communication

Title: The corporate blog as a tool for strategic communication
Date: 2012
Author(s): Ryerson University (Degree granting institution), Cassidy, Jason (Author), Levine, Ira (Degree supervisor)
Subject(s): Digital media -- Technological innovations -- Social aspects, Business communication -- Blogs, Business enterprises -- Blogs, Social media, Blogs
Program: Professional Communication
Degree: Master of Professional Communication

Title: What’s in an @reply? A case study of two-way communication in Target Canada’s Twitter @replies
Date: 2013
Author(s): Ryerson University (Degree granting institution), Lee, Annabel (Author)
Subject(s): Twitter, Business communication -- Case studies, Online social networks, Social media, Internet in public relations -- Case studies
Program: Professional Communication
Degree: Master of Professional Communication

Title: Now accepting new patients: Health professionals’ use of social media for health promotion
Date: 2013
Author(s): Ryerson University (Degree granting institution), Howard, Philip (Author), Boase, Jeffrey (Degree supervisor)
Subject(s): Medicine -- Communication systems, Health promotion, Social media, Social learning, Physician and patient, Internet in medicine
Program: Professional Communication
Degree: Master of Professional Communication

Title: A Tag And Social Network Based Recommender System
Date: 2013
Author(s): Naseri, Sogol (Author), Ryerson University (Degree grantor)
Subject(s): Recommender systems (Information filtering), Personal communication service systems, Social media, User-generated content, Online social networks
Program: Computer Science
Degree: Master of Science (MSc)

Title: The Efficacy of Facebook as a Tool in Criminal Investigations
Date: 2013
Author(s): Ryerson University (Degree granting institution), Zajac, Mary (Author)
Subject(s): Criminals -- Canada, Law enforcement, Evidence, Criminal -- Canada, Criminal investigation -- Canada -- Citizen participation, Online social networks -- Canada, Data mining, Social media

Title: Toward a cross-platform brand storytelling model: bridging transmedia, narrative, and marketing discourses
Date: 2014
Author(s): Mager, Alanna (Author), Ryerson University (Degree granting institution)
Subject(s): Internet marketing, Narrative inquiry (Research method), Consumer behavior, Branding (Marketing) -- Case studies, Social media, Eyeglass frames, Warby Parker

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