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Title: #Work! The Effect of Hashtag Campaigns: a Modern Form of Free Labour
Date: 2017
Author(s): Ryerson University (Degree granting institution), Yacoub, Nadine (Author)
Subject(s): Affiliation (Psychology), Instagram (Firm), Social media -- Marketing, Advertising campaigns -- Social aspects, Business ethics, Branding (Marketing) -- Social aspects
Program: Professional Communication
Degree: Master of Professional Communication

Title: Making fans go "GAGA": intimacy, identity and brand building through Twitter
Date: 2016
Author(s): Ryerson University (Degree granting institution), D’angelo, Laura (Author)
Subject(s): Branding (Marketing) -- Social aspects, Twitter (Firm), Lady Gaga -- Criticism and interpretation, Twitter (Firm)
Program: Professional Communication
Degree: Master of Professional Communication

Title: Do Us a Favour: An Exploration of Lay’s Do Us a Flavour Contest through the lens of Social Media and Brand Community Features
Date: 2013
Author(s): Ryerson University (Degree granting institution), Easto, Emily (Author), Schryer, Catherine (Degree supervisor)
Subject(s): Branding (Marketing) -- Social aspects, Frito-Lay, Inc, Social responsibility of business, Social media -- Marketing, Advertising campaigns -- Social aspects
Program: Professional Communication
Degree: Master of Professional Communication