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Title: More Than Words: An Analysis Of Communication On Twitter For An Apparel Heritage Brand
Date: 2018
Author(s): Ryerson University (Degree granting institution), Afroze, Tasmina, Donna Smith
Subject(s): Twitter, Branding (Marketing), Social media -- Marketing, Online social networks -- Economic aspects, Communication in organizations -- Social aspects, Corporate culture
Program: Management (Ted Rogers School of Management)
Degree: Master of Science

Title: A Narrative and Cinematic Analysis of Two Film Trailers: Jurassic Park (1993) and Jurassic World (2015)
Date: 2018
Author(s): Ryerson University (Degree granting institution), Campbell, Emelie (Author), Elmer, Greg (Author), Elmer, Greg (Degree supervisor)
Subject(s): Film trailers, Advertising -- Motion pictures, Branding (Marketing), Technology in motion pictures, Motion pictures -- Marketing, Jurassic Park (Motion picture)
Program: Professional Communication
Degree: Master of Professional Communication

Title: Marketing With Emotion, Communicating With Reason: A Comparison of Google's Consumer-Brand Engagement Strategies by Ad Execution Format
Date: 2017
Author(s): Ryerson University (Degree granting institution), To, Vanessa (Author)
Subject(s): Consumers -- Research -- Methodology, Relationship marketing, Branding (Marketing), Customer relations -- Management, Advertising -- Psychological aspects, Motivation research (Marketing), Advertising -- United States, Marketing research -- Methodology
Program: Professional Communication
Degree: Master of Professional Communication

Title: The influence of YouTube: selling luxury cosmetics in the digital age
Date: 2017
Author(s): Ryerson University (Degree granting institution), Chidley, Andrea (Author), Kane, Carolyn (Thesis advisor)
Subject(s): Internet marketing, Branding (Marketing), YouTube (Firm), Cosmetics -- Advertising
Program: Professional Communication
Degree: Master of Arts

Title: The "ugly" TTC subway map (and how it ruins your mood and movement in the city) : a case study and redesign
Date: 2016
Author(s): Ryerson University (Degree granting institution), Liu, Joanna Sida (Author)
Subject(s): Signs and signboards, Branding (Marketing), Subways -- Ontario -- Toronto, Communication -- Graphic methods, Communication in local transit, Toronto Transit Commission -- Maps, Information visualization
Program: Professional Communication
Degree: Master of Professional Communication

Title: Volkswagen’s crisis communication: Twitter use during #dieselgate
Date: 2016
Author(s): Ryerson University (Degree granting institution), Lim, Josephine (Author)
Subject(s): Internet in public relations -- Case studies, Twitter, Communication in crisis management -- Case studies, Communication in organizations, Branding (Marketing), Social media
Program: Professional Communication
Degree: Master of Professional Communication

Title: #FollowUs: Brand connectivity and marketing techniques that attract millennials on Instagram
Date: 2016
Author(s): Ryerson University (Degree granting institution), Hellas, Avery (Author)
Subject(s): Clothing and dress -- Internet marketing, Instagram (Firm), Branding (Marketing), Generation Y, Social media, Amerian Eagle Outfitters, Abercrombie & Fitch
Program: Professional Communication
Degree: Master of Professional Communication

Title: Dior and digital storytelling: on the marketing of luxury brand narratives
Date: 2016
Author(s): Ryerson University (Degree granting institution), Raymond, Emily (Author)
Subject(s): Digital storytelling, Word-of-mouth advertising, Branding (Marketing), Luxuries, Internet marketing, Brand name products, Fashion merchandising, Christian Dior, Inc
Program: Fashion
Degree: Master of Arts

Title: More than just a game: exploring the gamification mechanics and procedural rhetoric of the Air Miles Loyalty Program community
Date: 2015
Author(s): Ryerson University (Degree granting institution), Barcarse, Ian Ray (Author), Zeller, Frauke (Degree supervisor)
Subject(s): Brand loyalty, Customer loyality, Consumer behavior, Emotions -- Sociological aspects, Customer satisfaction, Branding (Marketing)
Program: Professional Communication
Degree: Master of Professional Communication

Title: Stories From an (Un)lived Past: Applying Narrative Theory, Vicarious Nostalgia and Brand Authenticity to Urban Outfitters' Instagram Advertising Practices
Date: 2015
Author(s): Ryerson University (Degree granting institution), Rizzardo, Cristina (Author)
Subject(s): Brand name products -- United States, Branding (Marketing), Instagram (Firm) -- History, Urban Outfitters, Inc, Fashion merchandising, Advertising -- Brand name products, Nostalgia
Program: Professional Communication
Degree: Master of Professional Communication

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