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#JustDoIt: Brand-to-Consumer Interaction via Twitter
Title
#JustDoIt: Brand-to-Consumer Interaction via Twitter
Date
2014
Author(s)
Ryerson University (Degree granting institution), Au Duong, Jackie Xuan (Author)
Subject(s)
Marketing -- Social aspects, Branding (Marketing), Social media, Internet marketing -- Social aspects
Program
Professional Communication
Degree
Master of Professional Communication