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Title: Luxury fashion advertising: transitioning in the age of digital marketing
Date: 2014
Author(s): Ryerson University (Degree granting institution), Lamoureux, Natasha (Author), Yu, Hong (Thesis advisor)
Subject(s): Consumer behavior, Internet marketing, Branding (Marketing), Fashion merchandising, Brand name products, Clothing trade
Program: Fashion
Degree: Master of Arts

Title: Dior and digital storytelling: on the marketing of luxury brand narratives
Date: 2016
Author(s): Ryerson University (Degree granting institution), Raymond, Emily (Author)
Subject(s): Digital storytelling, Word-of-mouth advertising, Branding (Marketing), Luxuries, Internet marketing, Brand name products, Fashion merchandising, Christian Dior, Inc.
Program: Fashion
Degree: Master of Arts