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Title: Creating conversation: how Bell Let's Talk produces engaging mental health content on Twitter
Date: 2017
Author(s): Ryerson University (Degree granting institution), Rubin, Bethany (Author)
Subject(s): Social marketing -- Case studies, Social marketing, Stigma (Social psychology), Mental illness -- Social aspects, Social media, Online social networks -- Social aspects, Twitter, Mental illness -- Social aspects -- Case studies
Program: Professional Communication
Degree: Master of Professional Communication

Title: Marketing the Environment: A For-Profit Vs. Nonprofit Approach
Date: 2014
Author(s): Ryerson University (Degree granting institution), Boros, Caitlin (Author), Mudry, Jessica (Degree supervisor)
Subject(s): Product management -- Environmental aspects, Social marketing, Green marketing
Program: Professional Communication
Degree: Master of Professional Communication

Title: Social listening Integrating Facebook into Business-to-Business (B2B) Communications
Date: 2011
Author(s): Ryerson University (Degree granting institution), Desjardins, Carley (Author), Mason, Jean (Degree supervisor)
Subject(s): Social media -- Economic aspects, Business communication -- Technological innovations, Internet marketing, Social marketing, Social media -- Marketing
Program: Professional Communication
Degree: Master of Professional Communication