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Title: Trust Me, You Should Buy This: Cosmetic Marketing and Product Reviews on YouTube
Date: 2017
Author(s): Ryerson University (Degree granting institution), Spiteri, Jennifer (Author)
Subject(s): YouTube (Electronic resource), Online social networks -- Economic aspects, Internet -- Economic aspects, Beauty, Personal -- Computer network resources, Cosmetics -- Computer network resources, Persuasion (Psychology), Consumption (Economics) -- Moral and ethical aspects
Program: Professional Communication
Degree: Master of Professional Communication

Title: The 3% problem: Why Are There So Few Females in Creative Advertising?
Date: 2017
Author(s): Ryerson University (Degree granting institution), Yermus, Aleeza (Author)
Program: Professional Communication
Degree: Master of Professional Communication

Title: Marketing With Emotion, Communicating With Reason: A Comparison of Google's Consumer-Brand Engagement Strategies by Ad Execution Format
Date: 2017
Author(s): Ryerson University (Degree granting institution), To, Vanessa (Author)
Subject(s): Consumers -- Research -- Methodology, Relationship marketing, Branding (Marketing), Customer relations -- Management, Advertising -- Psychological aspects, Motivation research (Marketing), Advertising -- United States, Marketing research -- Methodology
Program: Professional Communication
Degree: Master of Professional Communication

Title: Gloabalizing Campuses: The Effectiveness of Post-Secondary International Student Recruitment
Date: 2017
Author(s): Ryerson University (Degree granting institution), Tsoukalas, Paraskevi (Vivi) (Author)
Subject(s): Students, Foreign -- Recruiting -- Research -- Canada, Graduate students, Foreign -- Recruiting -- Research, Education, Higher -- Marketing, Higher education and state -- Canada, International education -- Canada
Program: Professional Communication
Degree: Master of Professional Communication

Title: #Work! The Effect of Hashtag Campaigns: a Modern Form of Free Labour
Date: 2017
Author(s): Ryerson University (Degree granting institution), Yacoub, Nadine (Author)
Subject(s): Affiliation (Psychology), Instagram (Firm), Social media -- Marketing, Advertising campaigns -- Social aspects, Business ethics, Branding (Marketing) -- Social aspects
Program: Professional Communication
Degree: Master of Professional Communication

Title: Mental health stigma on campus: the promotion of mental wellbeing to Ryerson students
Date: 2017
Author(s): Ryerson University (Degree granting institution), Mihai, Andreea (Author)
Subject(s): Well-being -- Marketing, Stigma (Social psychology), Mental illness -- Social aspects, Mental illness -- Public opinion, Mental health services -- Marketing, Discrimination against the mentally ill
Program: Professional Communication
Degree: Master of Professional Communication

Title: How We Remember 1947
Date: 2017
Author(s): Ryerson University (Degree granting institution), Farooq, Asma (Author)
Subject(s): India -- History -- Partition, 1947, Popular culture -- India -- History, Popular culture -- Pakistan -- History, India -- Pakistan conflict, 1947-1949 -- Social aspects, Mass media -- History
Program: Communication and Culture
Degree: Master of Professional Communication

Title: The First Prime Minister of the Instagram Age: The Visual Rhetoric and Image Management of Justin Trudeau
Date: 2017
Author(s): Ryerson University (Degree granting institution), Dingwall, Loren Dingwall (Author), Woyzbun, Eva (Degree supervisor)
Subject(s): Digital media -- Political aspects -- Canada, Digital communications -- Government policy -- Canada, Digital media -- Social aspects, Digital media -- Canada, Trudeau, Justin, 1971-, Political leadership -- Canada
Program: Communication and Culture
Degree: Master of Professional Communication

Title: Media Agenda-Setting and Gatekeeping: The Twitter Takeover of Traditional Mass Media Practices Through the Use of Networked Journalism
Date: 2017
Author(s): Ryerson University (Degree granting institution), Gene, Vandon (Author), Zeller, Frauke (Degree supervisor)
Subject(s): Online journalism -- Social aspects, Social media -- Social aspects, Social media -- Influence, Online social networks, Twitter, Journalism -- Technological innovation
Program: Communication and Culture
Degree: Master of Professional Communication

Title: An Analysis of the Media’s Role in the 2008 Economic Recession
Date: 2017
Author(s): Ryerson University (Degree granting institution), Kamran, Sadia (Author), Clapperton, Robert Clapperton (Degree supervisor)
Subject(s): Financial crises -- Press coverage -- United States, Press and politics -- United States, Global Financial Crisis, 2008-2009
Program: Communication and Culture
Degree: Master of Professional Communication

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