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Title: Marketing With Emotion, Communicating With Reason: A Comparison of Google's Consumer-Brand Engagement Strategies by Ad Execution Format
Date: 2017
Author(s): Ryerson University (Degree granting institution), To, Vanessa (Author)
Subject(s): Consumers -- Research -- Methodology, Relationship marketing, Branding (Marketing), Customer relations -- Management, Advertising -- Psychological aspects, Motivation research (Marketing), Advertising -- United States, Marketing research -- Methodology
Program: Professional Communication
Degree: Master of Professional Communication

Title: #JustDoIt: Brand-to-Consumer Interaction via Twitter
Date: 2014
Author(s): Ryerson University (Degree granting institution), Au Duong, Jackie Xuan (Author)
Subject(s): Marketing -- Social aspects, Branding (Marketing), Social media, Internet marketing -- Social aspects
Program: Professional Communication
Degree: Master of Professional Communication

Title: Stories From an (Un)lived Past: Applying Narrative Theory, Vicarious Nostalgia and Brand Authenticity to Urban Outfitters' Instagram Advertising Practices
Date: 2015
Author(s): Ryerson University (Degree granting institution), Rizzardo, Cristina (Author)
Subject(s): Brand name products -- United States, Branding (Marketing), Instagram (Firm) -- History, Urban Outfitters, Inc., Fashion merchandising, Advertising -- Brand name products, Nostalgia
Program: Professional Communication
Degree: Master of Professional Communication

Title: The "ugly" TTC subway map (and how it ruins your mood and movement in the city) : a case study and redesign
Date: 2016
Author(s): Ryerson University (Degree granting institution), Liu, Joanna Sida (Author)
Subject(s): Signs and signboards, Branding (Marketing), Subways -- Ontario -- Toronto, Communication -- Graphic methods, Communication in local transit, Toronto Transit Commission -- Maps, Information visualization
Program: Professional Communication
Degree: Master of Professional Communication

Title: The Visual Semiotics of Fragrance Branding: Exploring Jean Paul Gaultier's "Le Male"
Date: 2013
Author(s): Ryerson University (Degree granting institution), Tran, Brian (Author)
Subject(s): Communication in marketing, Semiotics in advertising, Advertising -- Research, Branding (Marketing), Visual communication -- Philosophy, Perfumes industry -- Advertising, Perfumes -- Advertising, Gay men
Program: Professional Communication
Degree: Master of Professional Communication

Title: Colour court: the communicative value of single-colour trademark
Date: 2014
Author(s): Ryerson University (Degree granting institution), Mendonca, Natasha (Author)
Subject(s): Trademarks -- Law and legislation -- United States, Trademarks -- Law and legislation -- Canada, Trademarks -- Canada, Trademarks -- United States, Color in visual communication, Intellectual property, Branding (Marketing)
Program: Professional Communication
Degree: Master of Professional Communication

Title: Volkswagen’s crisis communication: Twitter use during #dieselgate
Date: 2016
Author(s): Ryerson University (Degree granting institution), Lim, Josephine (Author)
Subject(s): Internet in public relations -- Case studies, Twitter, Communication in crisis management -- Case studies, Communication in organizations, Branding (Marketing), Social media
Program: Professional Communication
Degree: Master of Professional Communication

Title: #FollowUs: Brand connectivity and marketing techniques that attract millennials on Instagram
Date: 2016
Author(s): Ryerson University (Degree granting institution), Hellas, Avery (Author)
Subject(s): Abercrombie & Fitch, Instagram (Firm), Branding (Marketing), Generation Y, Social media, Amerian Eagle Outfitters, Clothing -- Internet marketing
Program: Professional Communication
Degree: Master of Professional Communication

Title: Sonic branding: a conceptualization of the mass media audience
Date: 2013
Author(s): Ryerson University (Degree granting institution), Falkenstein, Mila (Author), Shiga, John (Degree supervisor)
Subject(s): Advertising -- Brand name products, Branding (Marketing), Sound in advertising, Mass media -- Audiences
Program: Professional Communication
Degree: Master of Professional Communication