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Title: Trust Me, You Should Buy This: Cosmetic Marketing and Product Reviews on YouTube
Date: 2017
Author(s): Ryerson University (Degree granting institution), Spiteri, Jennifer (Author)
Subject(s): YouTube (Electronic resource), Online social networks -- Economic aspects, Internet -- Economic aspects, Beauty, Personal -- Computer network resources, Cosmetics -- Computer network resources, Persuasion (Psychology), Consumption (Economics) -- Moral and ethical aspects
Program: Professional Communication
Degree: Master of Professional Communication

Title: The 3% problem: Why Are There So Few Females in Creative Advertising?
Date: 2017
Author(s): Ryerson University (Degree granting institution), Yermus, Aleeza (Author)
Program: Professional Communication
Degree: Master of Professional Communication

Title: Marketing With Emotion, Communicating With Reason: A Comparison of Google's Consumer-Brand Engagement Strategies by Ad Execution Format
Date: 2017
Author(s): Ryerson University (Degree granting institution), To, Vanessa (Author)
Subject(s): Consumers -- Research -- Methodology, Relationship marketing, Branding (Marketing), Customer relations -- Management, Advertising -- Psychological aspects, Motivation research (Marketing), Advertising -- United States, Marketing research -- Methodology
Program: Professional Communication
Degree: Master of Professional Communication

Title: Gloabalizing Campuses: The Effectiveness of Post-Secondary International Student Recruitment
Date: 2017
Author(s): Ryerson University (Degree granting institution), Tsoukalas, Paraskevi (Vivi) (Author)
Subject(s): Students, Foreign -- Recruiting -- Research -- Canada, Graduate students, Foreign -- Recruiting -- Research, Education, Higher -- Marketing, Higher education and state -- Canada, International education -- Canada
Program: Professional Communication
Degree: Master of Professional Communication

Title: #Work! The Effect of Hashtag Campaigns: a Modern Form of Free Labour
Date: 2017
Author(s): Ryerson University (Degree granting institution), Yacoub, Nadine (Author)
Subject(s): Affiliation (Psychology), Instagram (Firm), Social media -- Marketing, Advertising campaigns -- Social aspects, Business ethics, Branding (Marketing) -- Social aspects
Program: Professional Communication
Degree: Master of Professional Communication

Title: Mental health stigma on campus: the promotion of mental wellbeing to Ryerson students
Date: 2017
Author(s): Ryerson University (Degree granting institution), Mihai, Andreea (Author)
Subject(s): Well-being -- Marketing, Stigma (Social psychology), Mental illness -- Social aspects, Mental illness -- Public opinion, Mental health services -- Marketing, Discrimination against the mentally ill
Program: Professional Communication
Degree: Master of Professional Communication

Title: Creating conversation: how Bell Let's Talk produces engaging mental health content on Twitter
Date: 2017
Author(s): Ryerson University (Degree granting institution), Rubin, Bethany (Author)
Subject(s): Social marketing -- Case studies, Social marketing, Stigma (Social psychology), Mental illness -- Social aspects, Social media, Online social networks -- Social aspects, Twitter, Mental illness -- Social aspects -- Case studies
Program: Professional Communication
Degree: Master of Professional Communication

Title: GET IT, GIRL! An exploration of "fitspiration" content on Instagram using visual social semiotics and social comparison theory
Date: 2017
Author(s): Ryerson University (Degree granting institution), McGuirk, Kaitlyn (Author)
Subject(s): Body image in women, Exercise -- Psychological aspects, Motivation (Psychology), Self-perception in women, Online social networks, Social media -- Social aspects, Instagram
Program: Professional Communication
Degree: Master of Professional Communication

Title: Samsung’s crisis communication response: Ineffective response strategies across traditional and social media platforms
Date: 2017
Author(s): Ryerson University (Degree granting institution), Dejene, Bethlehem (Author), Koerber, Duncan (Degree supervisor)
Subject(s): Android (Electronic resource), Electronic industry, Smartphones -- Social aspects, Application software -- Development, Application software -- Marketing, Smartphones -- Testing, iPhone (Smartphone) -- Social aspects
Program: Professional Communication
Degree: Master of Professional Communication

Title: A Little Birdie Told Me: Journalistic and Individualistic Twitter Use of Local Television News Reporters
Date: 2014
Author(s): Ryerson University (Degree granting institution), Baker, Laura (Author)
Subject(s): Social media, Twitter (Firm), Media literacy, Mass media policy, Journalism -- Social aspects, Journalism -- Political aspects
Program: Professional Communication
Degree: Master of Professional Communication

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