Search results | Digital Repository

(1 - 2 of 2)

Title: #Work! The Effect of Hashtag Campaigns: a Modern Form of Free Labour
Date: 2017
Author(s): Ryerson University (Degree granting institution), Yacoub, Nadine (Author)
Subject(s): Affiliation (Psychology), Instagram (Firm), Social media -- Marketing, Advertising campaigns -- Social aspects, Business ethics, Branding (Marketing) -- Social aspects
Program: Professional Communication
Degree: Master of Professional Communication

Title: Do Us a Favour: An Exploration of Lay’s Do Us a Flavour Contest through the lens of Social Media and Brand Community Features
Date: 2013
Author(s): Ryerson University (Degree granting institution), Easto, Emily (Author), Schryer, Catherine (Degree supervisor)
Subject(s): Branding (Marketing) -- Social aspects, Frito-Lay, Inc., Social responsibility of business, Social media -- Marketing, Advertising campaigns -- Social aspects
Program: Professional Communication
Degree: Master of Professional Communication