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Determining actual purchase behaviour from willingness to pay: examining the sale of ethical cotton T-shirts within a festival context
Title
Determining actual purchase behaviour from willingness to pay: examining the sale of ethical cotton T-shirts within a festival context
Date
2017
Author(s)
Ryerson University (Degree granting institution), Jenkins, Brittany (Author), Dodds, Rachel (Degree supervisor)
Subject(s)
Consumer behavior -- Moral and ethical aspects, Clothing trade -- Moral and ethical aspects, T-shirts -- Social aspects, Consumers -- Attitudes, Consumption (Economics) -- Moral and ethical aspects
Program
Environmental Applied Science and Management
Degree
Master of Applied Science