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Title: The impact of sentiment analysis on decision outcomes - an empirical investigation
Date: 2013
Author(s): Lak, Parisa (Author), Ryerson University (Degree granting institution)
Subject(s): User-generated content -- Research, Public opinion -- Data processing, Consumers -- Attitudes, Consumers -- Decision-making, Consumer behavior, Shopping -- Decision making, Electronic discussion groups
Program: MBA in Management of Technology & Innovation
Degree: Master of Management Science

Title: RELATE-AND-DISCOVERY: exploring the confluence of UX design and electronic word-of-mouth in travel technology
Date: 2017
Author(s): Ryerson University (Degree granting institution), Weir, Peter Albert (Author), Shtern, Jeremy (Degree supervisor), Dubois, Louis- Etienne (Degree supervisor)
Subject(s): Consumers -- Effect of technological innovations on, Consumer behavior -- Research, Consumers' preferences -- Psychological aspects, Social marketing, Consumers -- Travel, Consumers -- Attitudes, Advertising -- Research
Program: Digital Media
Degree: Master of Digital Media

Title: Determining actual purchase behaviour from willingness to pay: examining the sale of ethical cotton T-shirts within a festival context
Date: 2017
Author(s): Ryerson University (Degree granting institution), Jenkins, Brittany (Author), Dodds, Rachel (Degree supervisor)
Subject(s): Consumer behavior -- Moral and ethical aspects, Clothing trade -- Moral and ethical aspects, T-shirts -- Social aspects, Consumers -- Attitudes, Consumption (Economics) -- Moral and ethical aspects
Program: Environmental Applied Science and Management
Degree: Master of Applied Science