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The impact of sentiment analysis on decision outcomes - an empirical investigation
Title
The impact of sentiment analysis on decision outcomes - an empirical investigation
Date
2013
Author(s)
Lak, Parisa (Author), Ryerson University (Degree granting institution)
Subject(s)
User-generated content -- Research, Public opinion -- Data processing, Consumers -- Attitudes, Consumers -- Decision-making, Consumer behavior, Shopping -- Decision making, Electronic discussion groups
Program
MBA in Management of Technology & Innovation
Degree
Master of Management Science