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(1 - 7 of 7)

Title: B2C (Business-To-Consumer) mobile marketing for Canadian apparel retailers
Date: 2014
Author(s): Zertuche, Leticia (Author), Ryerson University (Degree grantor)
Subject(s): Internet marketing -- Canada, Retail trade -- Automation -- Social aspects, Fashion merchandising
Program: Fashion
Degree: Master of Arts (MA)

Title: Beyond commerce: the fashion magazine as art and theory communication and culture MA project paper
Date: 2007
Author(s): Nguyen, Truc (Author), Ryerson University (Degree grantor)
Subject(s): Fashion design, Fashion design -- Pictorial works, Fashion merchandising
Program: Communication and Culture
Degree: Master of Arts (MA)

Title: Luxury fashion advertising: transitioning in the age of digital marketing
Date: 2014
Author(s): Ryerson University (Degree granting institution), Lamoureux, Natasha (Author), Yu, Hong (Thesis advisor)
Subject(s): Consumer behavior, Internet marketing, Branding (Marketing), Fashion merchandising, Brand name products, Clothing trade
Program: Fashion
Degree: Master of Arts

Title: Artisanal Fashion Design: Entrepreneurs on Thinking, Process, and Decision Making
Date: 2012
Author(s): Ott, Robert (Author), Ryerson University (Degree granting institution)
Subject(s): Fashion design -- Decision making, Creative ability, Entrepreneurship, Fashion merchandising, Fashion designers
Program: MBA in Management of Technology & Innovation
Degree: Master of Management Science

Title: Stories From an (Un)lived Past: Applying Narrative Theory, Vicarious Nostalgia and Brand Authenticity to Urban Outfitters' Instagram Advertising Practices
Date: 2015
Author(s): Ryerson University (Degree granting institution), Rizzardo, Cristina (Author)
Subject(s): Brand name products -- United States, Branding (Marketing), Instagram (Firm) -- History, Urban Outfitters, Inc, Fashion merchandising, Advertising -- Brand name products, Nostalgia
Program: Professional Communication
Degree: Master of Professional Communication

Title: Dior and digital storytelling: on the marketing of luxury brand narratives
Date: 2016
Author(s): Ryerson University (Degree granting institution), Raymond, Emily (Author)
Subject(s): Digital storytelling, Word-of-mouth advertising, Branding (Marketing), Luxuries, Internet marketing, Brand name products, Fashion merchandising, Christian Dior, Inc
Program: Fashion
Degree: Master of Arts

Title: Displaying fashion: the scenography of fashion in retail and museums
Date: 2019
Author(s): Ryerson University (Degree granting institution), O’Connor, Parker John Campbell (Author)
Subject(s): Museum techniques, Display of merchandise, Fashion -- Sociological aspects, Fashion merchandising, Fashion- Economic aspects
Program: Fashion
Degree: Master of Arts