- "Fashion merchandising" (x)
- Search results
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Title
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Stories From an (Un)lived Past: Applying Narrative Theory, Vicarious Nostalgia and Brand Authenticity to Urban Outfitters' Instagram Advertising Practices
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Date
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2015
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Author(s)
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Ryerson University (Degree granting institution), Rizzardo, Cristina (Author)
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Subject(s)
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Brand name products -- United States, Branding (Marketing), Instagram (Firm) -- History, Urban Outfitters, Inc, Fashion merchandising, Advertising -- Brand name products, Nostalgia
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Program
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Professional Communication
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Degree
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Master of Professional Communication
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Title
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Dior and digital storytelling: on the marketing of luxury brand narratives
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Date
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2016
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Author(s)
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Ryerson University (Degree granting institution), Raymond, Emily (Author)
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Subject(s)
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Digital storytelling, Word-of-mouth advertising, Branding (Marketing), Luxuries, Internet marketing, Brand name products, Fashion merchandising, Christian Dior, Inc
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Program
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Fashion
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Degree
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Master of Arts