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Title: Trust Me, You Should Buy This: Cosmetic Marketing and Product Reviews on YouTube
Date: 2017
Author(s): Ryerson University (Degree granting institution), Spiteri, Jennifer (Author)
Subject(s): YouTube (Electronic resource), Online social networks -- Economic aspects, Internet -- Economic aspects, Beauty, Personal -- Computer network resources, Cosmetics -- Computer network resources, Persuasion (Psychology), Consumption (Economics) -- Moral and ethical aspects
Program: Professional Communication
Degree: Master of Professional Communication

Title: Brand influence online: cross-platform social network analysis on the enablement of effective brand communities
Date: 2015
Author(s): Ryerson University (Degree granting institution), Munro, Cameron (Author), Gruzd, Anatoliy (Degree supervisor)
Subject(s): Online social networks -- Economic aspects, Social networks -- Research -- Methodology, Consumer behavior -- Social aspects, Marketing -- Social aspects, Internet marketing -- Social aspects
Program: Digital Media
Degree: Master of Digital Media